Direct-to-Web is more than just a digital format that allows publishers to distribute and share books cost-effectively and in an environmentally sensible manner, it also makes possible intriguing new connections between authors and readers.
Why should we experiment with D2W as part of our literary mix?
- A D2W book can be read on a mobile, laptop or desktop computer. No special devices or programs are necessary.
- Audio readings of a D2W story can be bundled with the print edition, so audiences can choose to read or listen.
- The cost of a getting D2W books to readers is a fraction of print or eBook editions.
- A D2W novel can be published episode by episode as it’s written, letting authors and readers ‘collabowrite’ in a serial publication.
- Graphic elements can be incorporated into the Direct-to-Web experience, another opportunity for collaborating.
- Readers can connect to online resources as they go (Wikipedia, Google Maps, etc.), without putting their D2W book down.
- Direct-to-Web minimizes the environmental impact of printing and distributing books
- D2W books lend themselves to seamless promotion on the internet through websites and social media…
Readers love their paperback and hardcover books – The Mural Gazer will be published in paper and eBook editions as well as online. But we’re in an era of rapid change, and I believe literature has to adapt if it’s going to hold its own as people are increasingly drawn to online sources for their entertainment and information.
Expanding the scope of literature is what this Direct-to-Web initiative is all about. Contact me if you want to share ideas or find out more.